Jerad & Peggy Higman, Owners
Jerad played football at the University of Nebraska and graduated in 1995 with a degree in mechanical engineering. He joined the family business, Masaba, and has been instrumental in developing it into an international contender in the aggregate and mining equipment industry.
A big believer in civic responsibility and giving back, Jerad is extremely active in the Vermillion community and Economic Development Initiatives. He is also a member of the University of South Dakota Foundation. Peggy is actively involved in the vision of the restaurant and is a certified yoga instructor. Together they are busy raising their three children, Ava, Morgan and Ronan.